Sales coaching with AI: feedback on every call in 30 seconds

Sales coaching means systematically improving your sales calls with concrete feedback on what you say and ask. With Pitched you do that without the wait: you upload a transcript, choose a framework such as BANT or MEDDIC and receive structured coaching feedback within 30 seconds. That way you learn from every call, not just the ones a coach happens to listen in on.

Sales coaching is guidance for sales reps based on their own calls. A coach looks at what happened in a call, points out missed opportunities and gives one or two things to do differently next time. It differs from training: training teaches general techniques, while coaching works with your own calls.

The bottleneck is usually time. A sales manager can’t join every call, and an external coach charges per session. As a result, only a handful of calls get reviewed each quarter at most.

You paste the text of a sales call into Pitched or upload a .vtt, .srt, .txt or .md file. Pitched analyzes the call against the framework you choose and delivers a report within 30 seconds.

1. Record your call and have it transcribed, for example with Fireflies, Otter, Zoom or Teams.
2. Paste the text into Pitched or upload the file.
3. Choose a framework: BANT, MEDDIC, MEDDPICC, GAP Selling, PULSE, FLOW or ECHO. For the first 14 days you can use all of them; after that, it depends on your plan.
4. Read the report and pick one point for your next call.

The report shows what you did, where things went wrong and what you can try next time. The feedback is tied to the text of the call, so you can find exactly what it refers to.

• Speaking time analysis: how much you talk and how much the customer talks.
• Missed signals: moments when the customer mentioned something you didn’t follow up on.
• Feedback with quotes and timecodes from the call.
• An assessment of the opening and the closing.
• An assessment against the framework you chose, for example which MEDDIC criteria are still open.

A sales coach provides personal guidance and can take context, behavior and motivation into account. AI coaching gives immediate feedback on every call at a low cost. The two complement each other; one doesn’t replace the other.

New accounts get 14 days of free access to all frameworks, no credit card required. After that, you automatically move back to the Free plan with BANT, unless you choose a paid plan. Paid plans start at €10 per month: Pro adds MEDDIC, PULSE and FLOW. The Pro+ plan is designed for enterprise reps and sales managers and also includes MEDDPICC, GAP Selling and ECHO. You’ll find current prices on the pricing page.

Pitched is a good fit for B2B sales reps and sales managers who want to improve their own calls and have a transcript available.

• A fit: you want to know after every call what you can improve.
• A fit: you work with BANT, MEDDIC or another framework and want to see whether you apply it.
• A fit: your manager doesn’t have time to listen in on every call.
• Not a fit: you’re looking for on-site training or personal guidance.
• Not a fit: you don’t have a transcript or recording of your calls.

The report is a tool. It doesn’t replace your own judgment and doesn’t guarantee sales results.

Take a recent sales call, paste the transcript and see what the report gives you. Start for free at pitched.pro.